Alta Advantage refers to our US progeny test program. In 1999, Alta chose to limit the number of herds that participate as product development partners, and to focus our product testing efforts in the most accurate, commercial, unbiased environments possible. The net effect has been to reduce participation in our sampling program from approximately 3,000 herds to its current size of 170 herds. The concept of Advantage is not new – many competitors know that this is the way it should be done, however we are the first company to fully embrace it.
