George Collins has been appointed the Manager of their Elite Account

Alta Genetics is proud to announce that, effective immediately, George Collins has been appointed the Manager of their Elite Account Program in the UK & Ireland.

George has had a very successful career at Alta for over 10 years and has been instrumental in developing Alta’s business into the fastest growing AI Company in the UK. George’s leadership and analytical skills make him the ideal candidate to lead Alta’s Elite Account Program and to develop the new and exciting talent who have committed their futures to Alta.

Alta’s Elite Account Program is hugely innovative and aims to deliver true partnerships between our Elite Clients and our highly skilled Elite Account Managers. The consultants will be 100% focused on delivering a full range of programs and services which are designed to add real value to our Elite clients. George will be instrumental in developing specific solutions designed to increase the value for each of our Elite Clients through the Elite Account Managers. Each of the Elite Account Managers will bring their own unique set of skills and solutions for their Clients, strongly supported by Alta Genetics globally under the management of George.

...Our vision is clear to Create Value, to Build Trust and to Deliver Results, to each of our Elite Clients.

“Each farm business is unique, they all have specific requirements and goals to achieve a strong return for their owners, Alta’s Elite Account program is specially designed to meet the needs of each of our Elite Account Clients particular needs.” states Craig Watson, Director of Alta in the United Kingdom. “With the appointment of George to this key role within Alta we will be able to demonstrate the very clear difference between Alta and our competitors, no other AI company has such a single focus on the profitability of their Dairy Clients.”

The appointment of George is a pivotal moment for Alta and signals our intention to make Alta the company of choice for Dairy farmers who recognize the value of working with such a strong solution focused company.

Alta Genetics is an artificial insemination and dairy cattle genetic improvement company focused on the mission to “Create Value…Build Trust…Deliver Results.” The company specializes in the development of genetically superior bulls through state-of-the-art young sire sampling programs, while also offering a complete line of reproductive service solutions.

Alta is the largest privately held AI company in the world, operating sampling programs in the United States, Canada, and Europe and actively marketing products in 84 countries. Company headquarters are located in Calgary, Alberta, Canada, with retail divisions in the USA, Canada, the Netherlands, Brazil, the United Kingdom, Germany, and Poland.

Craig Watson
Sr. Manager UK/Ireland

Posted Jan 2nd

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