Kevin Muxlow marketing of Alta’s line of non-semen dairy products

Please be advised that Kevin Muxlow, Global Marketing Manager, will be responsible for managing the marketing of Alta’s line of non-semen dairy products. The responsibility will be added to his current role and responsibilities in marketing and training globally. The announcement is effective today.

Alta’s non-semen product group includes major products like Calf’s Choice Total®, a unique and pure colostrum product, and DG29®, an “on demand” pregnancy test. Working with our partners, Saskatoon Colostrum Company and Conception, to grow demand globally will be a main focus going forward.

We are also actively looking for opportunities to implement our Hedgehog Strategy through marketing alliances and potential acquisitions that bring valuable products to market. Where the fit is right, Kevin will be working with retail sales and international sales managers to launch and develop these opportunities.

There are also intentions to bring a new member to the Alta marketing team. A product marketing manager position will report to Kevin, and the duties will focus primarily on growing sales and providing training for Alta’s group of products.

Cees Hartmans
CEO

Posted Jan 3rd

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