Many New Dairy Products in 2002

Within the category of food segments, dairy and side dishes experienced a surge in new product launches in 2002 - dairy with a 21 per cent increase and side dishes with a 38 per cent increase. The dairy category showed an impressive performance, with nearly 100 additional product introductions compared to 2001. The largest segment within dairy was cheese - with entries from Kraft Foods with its Manchego Singles, individually wrapped slices targeted to the Hispanic market; and, also from Kraft, a limited edition colored string cheese under the Kraft Color-Ums label in promotion with the movie Monsters, Inc.

The most active subcategories in terms of innovation, however, were in the development of the milk-based beverage market, and also in yogurt. Choglit was coca-cola's offering to the burgeoning market for carbonated milk-based beverages, and is strongly targeted to teens. Side dishes saw interesting flavour twists on traditional products. Macaroni & cheese came in all shapes and sizes to tempt children to view the product in new and exciting ways, including a pizza-flavoured version from Kraft.

Posted Jan 10th

<< Back to Top