Choosing Your Genetic Supplier

What drives the decision making process in choosing your reproductive management partner? Chances are that you are looking for a reputable company with highly fertile semen and a strong service orientation. Of course the genetic quality of the product plays a role too, but here as well busy dairy producers want to limit the number of suppliers they deal with. Time is their most precious commodity. And while elite breeders are the exception to the rule, most producers would rather partner with a company whose overall product strength, day in, day out, is unquestioned as opposed to picking and choosing specific bulls from a variety of companies.

Alta’s progressive stance on reproductive issues is a key factor helping to explain explosive sales growth over the past few years. Introduction of the Advance semen straw was the first step that illustrated Alta’s desire to lead, however it was closely followed by the launch of ConceptPlus sire fertility proofs. Most recently Alta has established a HealthPlus line to improve reproductive performance, invested significant dollars in major enhancements to the AltaMate mating program software, as well as launch its most ambitious reproductive program to date: a full service, team-based approach to improving repro results called AltaPreg.

Reproduction is certainly Alta’s focus, but genetic quality is equally considered by many to be an Alta strength. What’s the proof? A continuous supply of top quality genetic products from the US, Canada, the Netherlands and Germany make Alta unique. Top-10 ranked bulls from each program demonstrate the point, but, it’s not really about the individual bulls. Instead it’s about a history of developing high impact sires that every dairy producer benefits from in one way or another. The current Top 100 TPI and LPI lists from the US and Canada clearly point out Alta’s dominance.

Advantage Graduates just around the Corner

A consistent track record provides immense confidence. Still, the confidence level producers place on Alta’s genetic prowess is set to take another giant step forward with the graduation later this year of the first exclusive Alta Advantage tested bulls. DNA verified ID accuracy from top quality Product Development partners makes a difference! Stay tuned for more...

Posted Jan 12th

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