It started as a premier cattle show, but today’s World Dairy Expo ranks among the top 100 trades shows in the US of any kind. Attracting a world-wide dairy audience, but particularly from the US mid-West, this show provides an opportunity to talk to clients about programs and services as well as genetics. It’s an opportunity to admire the world’s best show cows yet at the same time it’s an opportunity to learn about the latest industry trends and innovations, and these days it is the later which takes precedence for Alta.

Alta’s Expo 2005 was a success on many fronts. A move for Alta’s booth location from the Coliseum to the Exhibition Hall, characterized as a bit of a “gamble”, really paid off. Additional space in the new venue made it more welcoming inviting longer discussions with clients. And from the opening minutes on the first day, it was clear the interactive nature of the booth was a big hit with patrons. In fact it would not be a stretch to say Alta’s booth was among the busiest throughout the 5 day affair.

Wijnand Pon gives thumbs up
to Alta’s award winning stand

Tuesday
   Pail of CCT Bronze: Burnham Farms Inc.; Okeechobee, FL
   Case of CCT Bronze: Buschee Hills Dairy; Lanesboro, MN
Wednesday
   Pail of CCT Bronze: Cedar Valley Farm; Blairstown, IA
   Case of CCT Silver: Kvigne Boma Farms; Ferryville, WI
Thursday
   Pail of CCT Bronze: R&G Miller & Sons Inc.; Columbus, WI
   Case of CCT Gold: Silver Star Jerseys, North Branch, MN
Friday
   Pail of CCT Bronze: Jack Curtin; Cassville, NY
   Case of CCT Bronze: Tim Gamble; New Carlisle, IN
Saturday
   Pail of CCT Bronze: McArthur Farm; Okeechobee, FL
   Case of CCT Gold: Mark Schwahn; Reedsville, WI

The Cattle Show
Record high temperatures and dripping humidity early in the week made getting animals to the ring looking their best, a challenge. To that end the starkly contrasting cooler temperatures later in the week were appreciated by the cows perhaps more than the show patrons.

Rohes Leduc Misty Sue
1st Jr-2-yr-old & Best Udder
R. & S. Allyn, Patrick Rohe,
T. Whittier & Four Hill Farm, Syracuse, NY

2nd Place Jr. 3
Elmsmead Furor Jezibelle
2nd Jr 3 year old
Waverly Farm; Clear Brook, VA

In the show ring Alta sires fared well with Piedmont Nadine Furor capturing the Premier Sire award while perennial show campaigner Lystel Leduc delivered a strong runner-up performance in a show dominated by Durham. In the Brown Swiss show Turmoil, the young son of 4-time WDE champion Snickerdoodle, delivered his first class winner in what is likely just the start to a promising career.

The World Dairy Expo 2005 show can only be characterized as an unqualified success for Alta. Tremendous crowds, a dynamic concept that made their visit to Alta’s stand memorable and exceptional shows that prominently featured several Alta sires. Thanks to all who dropped by to visit with us and congratulations to all exhibitors who had success with Alta sired animals.