Programs Make World of Difference

The May 2006 global sire update once again highlights the importance of strong programs as the basis for value creation in the dairy genetics business. Whether its the programs by which top genetics are sourced and sampled, programs that identify superiority in semen fertility or the programs that distinguish health and management trait leaders, their appeal to progressive, profit-minded dairy producers is directly related to the extra value they create and the solutions they provide.

Global Diversity

No one in the industry works harder to deliver genetics you can TRUST than Alta. It starts with recognition that each producer’s goals are different. For some it’s a focus on milk, while for others its component yields. Type traits are a focus among one sector while a steady increasing emphasis on health traits is insisted by another. That’s why a global approach to genetics has been key in Alta’s quest to differentiate itself from other AI companies. The result is that today, Alta’s lineup boasts an unprecedented diversity of bloodlines that answer the varied needs producers are demanding. There are leaders on traditional traits of interest, overall rankings and on the specialized traits – and they each come from sampling programs designed to deliver highly trustworthy information.

New Release Sires

The new proof summary has provided Alta customers with yet another extraordinary harvest of exceptional bulls, building on February’s bumper crop of additions. Individually, they are deserving of attention but more importantly together they bolster each of Alta’s key program offerings.

AltaJURYMAN – O-Bee Juryman – AltaHERSHEL x TERRY – His dam is a TERRY sister to O-MAN and AltaJUDICIAL, but expect AltaJURYMAN to carve out his own niche. High production, solid Type and excellent survival ability is what to expect. He gains immediate admission to the HealthPlus list.

MAC – Regancrest-HHF Mac – BW MARSHALL x RUDOLPH – Another great one from Regancrest emerges that offers the complete package of breed leading Udders and Type with pleasing Production and Components supported by impressive management trait scores. He’s a calving ease bull, he’s a CheeseMaker and he’s a new HealthPlus specialist.

AltaRUFFIAN – Honeycrest Ruffian – BW MARSHALL x PATRON – The full brother to ELEGANT, AltaRUFFIAN is a most intriguing new addition that offers exceptional Udder and F&L improvement balanced with excellent production and management trait scores. He’s another impressive HealthPlus and calving ease addition.

AltaOURMAN – Geneti-Co Ourman – AltaMARSHALL x Manfred – Impressive component yields, a calving ease specialist and a HealthPlus leader, it’s easy to predict that this CheeseMaker will quickly become a favorite among Alta’s most progressive customers.

AltaMISSILE – Mel-Crest Missile – BW MARSHALL x MANFRED – A pleasing combination of Udder and F&L improvement is packaged with excellent yields and a very strong daughter fertility profile, plus calving ease too. AltaMISSILE is yet another great addition for modern breeding goal oriented producers.

AltaARMSTRONG – Canyon-Breeze Armstrong – BW MARSHALL x EMORY – From the same family that delivered the world AltaALLEGRO, a new type specialist emerges. AltaARMSTRONG’s dam is the full sister to ALLEN and just as you’d expect delivers big framed cows with excellent udders and feet & legs. He’s a calving ease bull, he’s a HealthPlus bull and he’s an immediate addition to the ConceptPlus listing.

AltaSTANDOUT – Gillette Standout – AltaHERSHEL x STORM – Something different from the great breeding Gypsy Grand family, AltaSTANDOUT is an Alta Advantage® Consultant favorite. The Type pattern is pleasing and so is the survival ability, leading AltaSTANDOUT to be added immediately to the HealthPlus list.

AltaICEFYRE – Braedale Icefyre – IGNITER x STORM - AltaICEFYRE is the brother to GOLDWYN. Proven in Canada he offers pleasing overall Type and Production improvement. Dual sampled in Australia he is the current Type leader there. A calving ease sire, AltaICEFYRE offers a unique pedigree combination from one of the most bankable Type improving families in the industry.

AltaROXSIDE – Rietben Roxside – OUTSIDE x RUDOLPH – Another Health trait leader emerges. AltaROXSIDE provides excellent component yield improvement, along with survival skills that make dairy producers money. He’s a CheeseMaker, he’s a HealthPlus giant and just for good measure, he gains immediate admission to the ConceptPlus listing too. Talk about value creation!

JOSE – JOCKO x AltaFORMATION – Following on the heels of the very successful German stars RAMOS and LANCELOT, JOSE is another German leader who is destined to be used heavily as a sire of sons around the world. He’s another HealthPlus addition doubling as a CheeseMaker specialist.

February Graduates Stable

The hallmark of a company promoting trustworthy genetics is stable proofs – you actually get what you pay for! Alta’s key list of February additions demonstrate this attribute, each with significant daughter additions in May. In fact, the group of seven more than doubled their Type daughters while their average rating remained unchanged. Furthermore, their average TPI and NM$ scores actually went up slightly.

Customer Satisfaction

Current strength in Alta’s lineup of bulls is a point of great pride for the company. The knowledge that exceptional bulls are being sold that will add to the profitability of dairies around the world is most satisfying. That knowledge comes from a proven track record of Alta bulls delivering on their promise. A long list of Alta bulls have left satisfied customers and the list continues to grow with AltaFINLEY and AltaADAM as the most recent examples.

Furthermore, the impact of Alta developed sires on the breed continues to grow with AltaFORMATION, AltaAARON and AltaBELLWOOD as key examples today. And the list is sure to grow with AltaHERSHEL and AltaMARSHALL sons already making an impact, contributing notable additions to the CheeseMaker, the HealthPlus and in particular to the ConceptPlus list. And while individual bulls make up these lists, it is once again a program approach that ensures a standard of quality is maintained and continually challenged.

Fertility Leadership

Alta’s ConceptPlus fertility data is an example of how strong programs challenge and improve. For four years now the company has promoted its ConceptPlus fertility data as the most trustworthy evaluation of its kind. Now other industry evaluations for fertility are confirming the tremendous strides Alta has made in this area. When fact-based fertility leadership can be promoted along genetic excellence, together they deliver an unbeatable value proposition. Programs – they make a world of difference.

Posted May 9th

<< Back to Top