New and Improved Alta Website

...visit now, come back often!

If you happen to visit the Alta web site today, you will no doubt notice the new look displayed at www.altagenetics.com. If you haven't yet seen the changes, now would be an excellent time to take the tour! While changes to Alta’s home site are dramatic, they are just the first step in a complete overhaul that will eventually unify all the other country sites too.

Fresh & Clean

From the start, the intent was to bring a fresh new look - a clean look - to the site, while at the same time incorporating a stronger reinforcement of the Alta brand, its program approach and the communication of value. The hierarchy is more logical and we hope you'll agree that it is easier to navigate. It starts with the home page where there is less competition for attention. The heavy usage of blue has given way to more white space and the result, it is hoped, is an opportunity for the main image on the page to effectively communicate the Alta message of Creating Value, Building Trust and Delivering Results. A similar attention to imagery follows through the entire site.

But imagery is just the beginning. Crisp, clear depictions of Alta in action on progressive dairies are backed up by hard-hitting bottomline-focused content throughout the site. From the segmented news tabs to effective program messaging; from the resource section to the new interactive survey tool; from the easy access to individual bull pages and one-of-a-kind Bull Search tool to the accessibility of the various Alta country sites, economic usage of space has prevailed. Just like the clients we serve, efficiency has been balanced against functionality. Just like the replacements we generate on these dairies, beauty is balanced against utility.

For our Clients and for us

For clients the increased "businesslike" feel of the site underscores what many will have already witnessed first hand: that Alta is a company on a mission. And with its people spread out all around the world, Alta's web site is a key unifying force that speaks equally to all of us. It is an extension of the brand itself: our identity, our values and our culture. In so doing the web site brings Alta closer to the clients it seeks to serve.

Feedback

It goes without saying that we want your feedback on the changes. Drop us a note or perhaps use the "Ask Alta" tool to post a question or make an improvement suggestion. Visit now and come back often is a message we hope you'll take to heart.

Note: it is advised to use the “refresh” button on your first visit to ensure changes can be viewed as intended

Posted Jan 23rd

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