Advance Semen Straw Delivers More Profit in a Smaller Package

January 15, 2008 (Balzac, Alberta, Canada) – Alta Genetics announced today that it will produce and market its line of semen products in all markets in the Advance Semen Straw package. The .25cc straw package delivers better results with more pregnancies from fewer inseminations compared to inseminations using the traditional .50cc straw. Alta will begin implementing the change immediately, with full implementation by April 1, 2008.

“The Advance straw offers progressive dairy producers an added fertility gain,” says Cees Hartmans, Alta’s CEO. “There are significantly more pregnancies created when using the Advance straw. Large dairy producers have noticed and demand for the package is growing globally and rapidly. Focusing on the Advance straw is part of our culture and commitment to create value for progressive dairy producers.”

The Advance Semen Straw is Alta’s brand for its .25cc package that was introduced to all markets over 5 years ago. The design of the Advance straw has been shown in commercial trials to provide 1.5 more pregnancies per 100 inseminations, compared to the .50cc straw. This translates economically into lower total breeding costs per pregnancy and more efficiency in the AI program.

“Compared to the traditional .50cc straw, the Advance product includes higher sperm cell concentrations and more efficient freezing/thawing which is associated with lower sperm cell damage,” says Einko Topper, Alta’s Director of Production and Quality Control. “The end result is higher quality, more efficiency, and better fertility.”

The decision to focus on marketing the Advance straw is one part of Alta’s determination to maintain a leadership position in semen fertility. “We believe that each sperm cell counts. So we are committed to innovation and to making the most gain possible in the area of sire fertility. Throughout our whole supply chain we focus on objective key performance indicators and do the utmost to keep and maintain our leading position,” says Topper. “And we are doing many different things in the market to achieve our objectives.”

Alta’s leading sire fertility is based on many factors, including a commitment to evaluate sire fertility exclusively on the basis of palpated pregnancy exams in the Alta Advantage® program; culling Alta Advantage® young sires for fertility and making sire fertility a factor for releasing a bull into the marketing line-up; and Alta’s proprietary standards of quality control in semen collection, processing, freezing, and handling processes. Meanwhile, Alta also invests in a portfolio of research and development projects that examine methods and techniques that reliably enhance semen fertility.

Alta’s fertility commitment goes beyond the semen and the straw, notes Hartmans. “We distinguish ourselves through a supply chain oriented to deliver top quality, reliable product. We are proud of the AltaPreg program that provides reproductive consulting and training for large dairies worldwide. And we are dedicated to being the best in customer service and being responsive to the performance of our product in the field,” he says. “We are successful only if our clients are successful.”

Working with customers and markets still in transition to using the Advance straw will be a focus going forward. In the interim period, Alta will offer to produce the .50cc straw in a special order program intended to address significant client and country-specific circumstances.

For more information on the Advance Semen Straw, visit the Alta Genetics web site: http://www.altagenetics.com/English/Advance

Alta Genetics is the largest privately held AI company in the world, operating sampling programs in the United States, Canada, the Netherlands, and Brazil and actively marketing products in 84 countries. Alta offers superior genetic products and reproduction and dairy management services around the world. The company mission is to create value, build trust and deliver results for progressive dairy producers globally.

Contact:
Mr. Kevin Muxlow
Global Marketing Manager
(403) 226-4237

Posted Jan 15th

<< Back to Top