Alta Advantage Benefits Increasing with each Proof Round

Alta sales staff are no doubt eagerly awaiting the arrival of true Alta Advantage graduates, but the adjacent table clearly shows that the benefits from improved proof accuracy are already being realized for bulls in our current marketing lineup.

In the start-up phase of the Advantage program, “Product Development Partner” herds were being signed up to the program while many more “Young Sire” herds were being removed. As a result, even now we can see that the most recent Alta graduates have a majority of their daughters in Advantage herds.

So what’s the difference between bulls we are graduating now and those that will bear the “Advantage Tested” label?

Well, it’s all about exclusivity. While new release bulls Yankee and Patton have a majority of daughters in Advantage herds where ID accuracy could be expected to be significantly higher than average, they also have daughters in herds that were never part of the Advantage program. True Advantage tested sires will have all daughters from their graduating class located in Advantage herds. Alta Advantage graduates will benefit further from DNA verification of daughter ID.

Are you ready? Alta Advantage graduates are coming soon!