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AltaAdvantage: our Mission, our Culture
by Cees Hartmans, CEO, Alta
For all that is inspiring about Alta, nothing brings me greater pride than the AltaAdvantage story. And I cannot imagine that a better example of Alta’s mission and culture in action exists. The AltaAdvantage story is about creating value for our clients. It’s about building trust – putting trust back into genetics. Most of all it’s about delivering results – advancing the industry’s ability to make dairy producers more successful.
More subtly, AltaAdvantage symbolizes in every aspect the kind of culture that we as a company want to embody. We chose to be vulnerable, as a company; to depart from the safe and comfortable way of testing bulls, to achieve something greater. It required a level of guts and trust among colleagues and trust from our clients that cannot be matched by anything we have done since or perhaps may do again. Think back to the internal conflicts that were created! But through discussions that lead to AltaAdvantage a harmony of purpose resulted. With the decision taken to “go for it”, I have seen nothing but 100% commitment from everyone to make it happen.
In the end, only results matter. It’s not about one person. AltaAdvantage demonstrates the importance of the TEAM, achieving together what no one individual could do on his or her own.
So here we stand. It’s been a five year adventurous journey and for many of us AltaAdvantage could hardly be described as something new. Yet, for the majority of our current and especially for our future clients, this is new. It is the most exciting moment in our company’s history - for we are making history.
Not unlike the early pioneers who brought the very first Holsteins to North America AltaAdvantage is our opportunity to be pioneers. This is our revolution, our chance to change the industry forever. AltaAdvantage is a reflection our mission; it is the personification of our corporate culture. It’s why I am so proud to work for Alta.
Click to learn more about: The AltaAdvantage Story
Posted Aug 5th
