Alta has the Advantage!

Every dairy producer wants to place trust in the genetic products they purchase; and thanks to the 2005 August sire summaries that celebrate the AltaAdvantage program’s marketing launch, a huge step has been taken to make that dream a reality. The launch of Advantage heralds a new era in progeny testing, ushering in a program that raises the standard for all. It’s about delivering genetics you can trust.

Dairy producers have long come to expect an exceptional product offering from Alta, developed from a global approach to genetic diversity and tested in respected proving systems. And an enviable track record on developing impact sires demonstrates Alta’s commitment to enhancing the success of dairy producers around the world. That’s why the Advantage program was initiated in the first place, 5 years ago. Today, Alta’s lineup of bulls is stronger than ever, while instilling a measure of confidence that simply cannot be matched.

“The real power of the Alta offering is the accuracy and depth exhibited throughout the lineup from proof run to proof run, thanks to the early influence of the AltaAdvantage program”, explains Dr. Bob Welper, Alta’s Sr. Director of Research & Product Development. “Highlighting this power are the ‘super six’ group of 1st crop bulls, each with over 100 milking daughters, at or above +1625 TPI and all noted as Calving Ease specialists. AltaMYRON, AltaALLEGRO, AltaALLY, AltaSUEDE, AltaYANKEE, and AltaDREW not only have many daughters by industry progeny group size standards, in addition, all but one among this ‘super six’ group of high-ranking, high-reliability 1st crop success stories are over $400 Net Merit and all are above average for fertility! To top it off, over 80% of the daughters of these bulls make their home in AltaAdvantage herds, delivering an unmatched level of identification accuracy, having been tested in the kind of commercial environments with extremely large contemporary group sizes that ensure a real-world test! The ‘super six’ are set to become the next second crop success stories at Alta,” predicts Welper.

As fascinating as the AltaAdvantage testing program is, recent second crop successes highlighted in the sire summaries provide an added measure of confidence for producers. Sires like AltaAARON, AltaTHRONE, AltaADAM, AltaBOSS, AltaTOMAHAWK, AltaMERCHANT, AltaMAXIE, AltaBLASTOFF, AltaBINGO and AltaJACOB each have excelled with significant daughter additions creating many happy customers. It’s an enviable image of success that can only be enhanced with Advantage.

Supporting the AltaAdvantage testing program in the US, additional nationally based programs in Canada and the Netherlands underscore the importance Alta places on developing genetics you can trust. No other product development program is as complete; no other program instills such confidence. Alta has the Advantage!

Posted Aug 9th

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